By 'context' is meant that your device knows,
WHERE you are (or, rather, where IT is!). It knows
this as it can pick up GPS (Global Positioning
Satellite) signals. In your car it's called SATNAV.
Other things it could or may well know in future
include WHICH DIRECTION you're facing and how
you're FEELING - by monitoring various body
indicators such as heartrate etc. Some devices will
react to your GESTURES (what you're doing with
your hands). And we will soon have ENHANCED
REALITY - virtual information, media and imagery
layered over reality.
In short, the environment (your
'context') becomes 'intelligent'
and responds to what you are
doing and wish to do.
It may also know HOW
LONG you've been where
you are, and HOW FAST
you're moving
PERVASIVE
MEDIA
'PERVASIVE MEDIA' - also known
as 'location-based media' or,
more correctly, 'context-aware
media' - are all emerging forms
of 'media-on-the-go', that is to
say, media delivered (usually) to
an individual depending on the
context of that individual.
PERVASIVE MEDIA
INTRODUCTION